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New Arrivals

Mumtaz Necklace Set Mumtaz Necklace Set
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Mumtaz Necklace Set
Regular price $64.99
    Gulpanra Necklace Set Gulpanra Necklace Set
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    Gulpanra Necklace Set
    Regular price $74.99
      Neha Necklace Set Neha Necklace Set
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      Neha Necklace Set
      Regular price $74.99
        Falak Choker Set Falak Choker Set
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        Falak Choker Set
        Regular price $84.99
          Dhanak Choker Set - Maroon Dhanak Choker Set - Maroon
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          Dhanak Choker Set - Maroon
          Regular price $89.99
            Dhanak Choker Set - Green Dhanak Choker Set - Green
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            Dhanak Choker Set - Green
            Regular price $89.99
              Tanaya Studs - Multicoloured Tanaya Studs - Multicoloured
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              Tanaya Studs - Multicoloured
              Regular price $34.99
                Tanaya Studs - Green Tanaya Studs - Green
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                Tanaya Studs - Green
                Regular price $34.99

                  Our Story

                  D A S T A A N (Persian: داستان dâstân, meaning "story" or "tale")

                  Dastaan the Label (Dastaan) was established in 2021 with the vision of promoting a culture of unity and understanding between India and Pakistan through the medium of jewellery.

                  As a South-Asian herself, Mahnum, the founder of Dastaan, has always been fascinated by the rich cultural heritage and artistic traditions of the sub-continent and is committed to sharing this with the world through her carefully curated collection that celebrates the beauty and diversity of South Asian jewellery. Our pieces are sourced from India and Pakistan, supporting local artisans and fostering cross-cultural collaboration.

                  DASTAAN BRIDALS

                  Elevating Tradition: Timeless Elegance for the Modern Bride

                  Exude elegance on your special day.
                  Our bridal collection is a celebration of traditional elegance and contemporary glamour. We have handpicked an exquisite range of kundan, polki, and American diamond pieces that are sure to take your breath away.
                  SHOP THE COLLECTION

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                  Shop Sale

                  Alizeh Kundan Necklace Set - Dastaan the Label Alizeh Kundan Necklace Set - Dastaan the Label
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                  Alizeh Kundan Necklace Set
                  On sale from $54.99
                  • Alizeh Kundan Necklace Set - Dastaan the Label
                  • Alizeh Kundan Necklace Set - Dastaan the Label
                  Aanya Drop Pearl Earrings - Dastaan the Label Aanya Drop Pearl Earrings - Dastaan the Label
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                  Aanya Drop Pearl Earrings
                  Regular price $24.99 $27.99 Sale price
                  • Aanya Drop Pearl Earrings - Dastaan the Label
                  • Aanya Drop Pearl Earrings - Dastaan the Label
                  • Aanya Drop Pearl Earrings - Dastaan the Label
                  • Aanya Drop Pearl Earrings - Dastaan the Label
                  Mahnoor Drop Earrings - Dastaan the Label Mahnoor Drop Earrings - Dastaan the Label
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                  Mahnoor Drop Earrings
                  On sale from $24.99
                  • Mahnoor Drop Earrings - Dastaan the Label
                  • Mahnoor Drop Earrings - Dastaan the Label
                  • Mahnoor Drop Earrings - Dastaan the Label