Our Story
D A S T A A N (Persian: داستان dâstân, meaning "story" or "tale")
Dastaan the Label (Dastaan) was established in 2021 with the vision of promoting a culture of unity and understanding between India and Pakistan through the medium of jewellery.
As a South-Asian herself, Mahnum, the founder of Dastaan, has always been fascinated by the rich cultural heritage and artistic traditions of the sub-continent and is committed to sharing this with the world through her carefully curated collection that celebrates the beauty and diversity of South Asian jewellery. Our pieces are sourced from India and Pakistan, supporting local artisans and fostering cross-cultural collaboration.